People on Sublevel got pretty upset about me because I decided to make the service available for purchase. I understand the feeling. I understand the betrayal. I understand the fact that Sublevel stands for something unique in a world full of chaos. Sublevel itself is chaos ordered.
Saturday, August 29
Sometimes we lack motivation and sometimes we look up for it. Motivation is a process of knowing yourself better. If I have to pick three words that mean everything to me, I’ll pick the ones that will motivate me most.
Wednesday, August 12
Our generation, people in their 20s and early 30s have the obligation to imagine a new future. We are living in a future imagined by old people with old habits and old moral values. The new generation have new values like simplicity, directness and honesty. We want to get rid of complications because they stay in our way. We want to know where we’re going and to lead the way for others to follow. We want to be true to ourselves and be truthful to others.
Wednesday, May 20
I always dreamed up to have the perfect camera. But the perfect camera was never made. iPhone 4S had the build quality that I want from a camera, but it was lacking picture quality — it was just a phone after all.
Friday, January 2
Abuser Experience (AX) is related to people who abuse a product and in return they want the product to do all kinds of things, things that the product wasn’t designed or built for. When you design a product you should ask the question: is this feature for a nonuser, an user or an abuser?
Wednesday, September 24
Not all the people are users. Designers are always focused only on those who are using the products, but they are missing a lot more by ignoring people who aren’t using the products. There is a clear distinction between user experience (UX) and nonuser experience (NX).
Sunday, September 21
The products aren’t created to satisfy the needs of the few or the needs of the one. They are entities that satisfy the needs of the many. We now have the power and the ability to create digital products that satisfy the needs of every people connected to the Internet. If you give water to someone for the first time, he or she will turn you down because it has no taste, it has no color and it gives you no short-time satisfaction. Water is a frictionless product.
Tuesday, August 12
Sublevel is to Twitter what Pinboard is to Delicious, Reddit to Digg, Linux to Windows, Android to iOS, etc.
Tuesday, July 29